M· MICRO / UX LAB START A PROJECT ↗
MICRO / UX LAB CUSTOM STUDIO

Made for
someone.

Not everything belongs in a component library. Some interactions should feel like they could only exist for one particular brand.

01 / THE IDEA

A growing collection of original, brand-led experiments. Explore the prototypes, see how they behave and imagine what we could make for yours.

EXPLORE CONCEPTS ↓
01 / CONCEPT PROJECTS

Experiments in context — not templates looking for a home.

CONCEPT STUDY / 001

James Gin

Extraordinary gin. Unnecessarily precise digital interactions.

VIEW THE BRAND ↗COMMISSION SOMETHING SIMILAR ↗
EARLY CONCEPT PROPOSALS — EXPERIMENTAL DEMOS, NOT APPROVED OR DEPLOYED TO THE BRAND WEBSITE

James Gin describes itself as “Meticulously Engineered by two blokes in a shed.” We wondered: what if the website took that engineering literally, but only when you looked closely?

THREE LIVE EXPERIMENTS
HOVER / FOCUS / DISCOVER
JG / 01PRODUCT INTERACTION

Precision Instrument

Move the inspection lens over an actual bottle. Discover a suspiciously detailed analysis of things that do not require analysis.

QUALITY ASSURANCE / JG.01● LIVE MEASUREMENT
INSPECTION REPORTBOTTLE LOCATED

A bottle of gin. Further analysis seems sensible.

X / 050.0
Y / 050.0
STATUS / ACCEPTABLE
MOVE TO INSPECT · ARROW KEYS SUPPORTED
AN OBSESSIVELY PRECISE HOVER
JG / 02CONVERSION CONTROL

Bottle Morph CTA

One normal buy button. Hover and it becomes the real bottle — making a rather persuasive case for itself.

James Gin California Dream bottleCALIFORNIA DREAM / ACTUAL BOTTLE
JG.05 / PRODUCT EXPERIMENT

California
Dream.

A bottle with a rather persuasive personality.

HOVER OR FOCUS THE BUTTON TO REVEAL THE BOTTLE.

VISIT JAMES GIN ↗
A REAL BOTTLE / A VERY SIMPLE TEMPTATION
JG / 03PRODUCT STORYTELLING

Botanical Engineering

Explore the actual botanicals behind Asian Parsnip. A proper ingredient story, with a slightly improper inspection process.

ASIAN PARSNIP / BOTANICAL DOSSIERFILE 01 / 03
James Gin Asian Parsnip product photographyTHE REAL THING / JG.01
SELECT AN INGREDIENT TO INVESTIGATE
PASTINACA SATIVAPARSNIP

A root vegetable with a surprisingly important role in a bottle of gin.

ASSESSMENT: EXTREMELY ROOTED
THREE REAL BOTANICALS / ONE UNNECESSARY ANALYSISCHOOSE A SPECIMEN ↑
WHERE COULD THESE LIVE?

On product pages, purchase controls and ingredient details — three opportunities to add personality without taking over the site.

LET'S BUILD SOMETHING FOR YOUR BRAND ↗
02 / NEXT EXPERIMENTS

Different brand.
Different rules.

Each new custom study will explore another character, purpose and interaction language. The idea isn't to repeat what works. It's to find what belongs.

TELL US WHAT YOU'RE IMAGINING ↗